diff --git a/.env.example b/.env.example
index af4fdd97..427b9616 100644
--- a/.env.example
+++ b/.env.example
@@ -7,7 +7,9 @@ PUBLIC_CONTACT_RECIPIENTS=directors@familyfed.ie,info@familyfed.ie,media@familyf
 # Optional override for the submissions URL configured in src/config/contact.ts.
 PUBLIC_CONTACT_SUBMISSIONS_URL=
 
-# Optional Plausible analytics configuration.
+# Optional override for the Cloudflare Web Analytics dashboard link in admin.
+PUBLIC_ANALYTICS_DASHBOARD_URL=
+
+# Optional Plausible tracking in addition to Cloudflare Web Analytics.
 PUBLIC_PLAUSIBLE_DOMAIN=familyfed.ie
 PUBLIC_PLAUSIBLE_SCRIPT_SRC=https://plausible.io/js/script.js
-PUBLIC_ANALYTICS_DASHBOARD_URL=
diff --git a/docs/ADMIN.md b/docs/ADMIN.md
index fbee8d89..8f3aa153 100644
--- a/docs/ADMIN.md
+++ b/docs/ADMIN.md
@@ -44,9 +44,13 @@ workflow passes them into the Astro build.
 
 ## Analytics
 
-Set `PUBLIC_PLAUSIBLE_DOMAIN=familyfed.ie` to load Plausible analytics on the
-public site. If using a self-hosted Plausible instance, set
-`PUBLIC_PLAUSIBLE_SCRIPT_SRC` to the script URL.
+Cloudflare Web Analytics is enabled for the proxied `familyfed.ie` zone. It
+automatically injects its beacon at the Cloudflare edge, so the Astro build does
+not need a tracking token or script.
 
-Set `PUBLIC_ANALYTICS_DASHBOARD_URL` to the analytics dashboard URL so the admin
-page can link directly to visitor reports.
+The admin dashboard links to Cloudflare Web Analytics by default. Set
+`PUBLIC_ANALYTICS_DASHBOARD_URL` only to override that destination.
+
+Plausible remains available as an optional additional provider. Set
+`PUBLIC_PLAUSIBLE_DOMAIN=familyfed.ie` to load its tracking script, and set
+`PUBLIC_PLAUSIBLE_SCRIPT_SRC` when using a self-hosted Plausible instance.
diff --git a/src/config/analytics.ts b/src/config/analytics.ts
new file mode 100644
index 00000000..40963b4d
--- /dev/null
+++ b/src/config/analytics.ts
@@ -0,0 +1,3 @@
+export const analyticsProvider = "Cloudflare Web Analytics";
+export const analyticsTrackedDomain = "familyfed.ie";
+export const defaultAnalyticsDashboardUrl = "https://dash.cloudflare.com/?to=/:account/web-analytics";
diff --git a/src/pages/admin/index.astro b/src/pages/admin/index.astro
index ede0ca22..31903537 100644
--- a/src/pages/admin/index.astro
+++ b/src/pages/admin/index.astro
@@ -1,6 +1,7 @@
 ---
 import { getArchiveEntries } from "../../lib/archive";
 import { speechAdminEntryFromArchiveEntry } from "../../lib/admin-speeches";
+import { analyticsProvider, analyticsTrackedDomain, defaultAnalyticsDashboardUrl } from "../../config/analytics";
 import { defaultContactFormEndpoint, defaultContactSubmissionsUrl } from "../../config/contact";
 import { calendarEvents, recurringCalendarEvents } from "../../data/events";
 
@@ -9,8 +10,7 @@ const blogEntries = entries.filter((entry) => entry.data.type === "blog");
 const speechEntries = entries.filter((entry) => entry.data.type === "speech");
 const contactFormEndpoint = import.meta.env.PUBLIC_CONTACT_FORM_ENDPOINT || defaultContactFormEndpoint;
 const contactSubmissionsUrl = import.meta.env.PUBLIC_CONTACT_SUBMISSIONS_URL || defaultContactSubmissionsUrl;
-const analyticsDashboardUrl = import.meta.env.PUBLIC_ANALYTICS_DASHBOARD_URL ?? "";
-const plausibleDomain = import.meta.env.PUBLIC_PLAUSIBLE_DOMAIN ?? "";
+const analyticsDashboardUrl = import.meta.env.PUBLIC_ANALYTICS_DASHBOARD_URL || defaultAnalyticsDashboardUrl;
 const today = new Date().toISOString().slice(0, 10);
 const latestEntry = entries[0];
 const latestEntryTitle = latestEntry?.data.title ?? latestEntry?.id ?? "No content yet";
@@ -21,7 +21,7 @@ const latestEntryDate = latestEntry?.data.published
   : "No date";
 const totalEvents = calendarEvents.length + recurringCalendarEvents.length;
 const contactConfigured = Boolean(contactFormEndpoint);
-const analyticsConfigured = Boolean(plausibleDomain);
+const analyticsConfigured = true;
 const configuredServices = [contactConfigured, analyticsConfigured].filter(Boolean).length;
 const speechAdminEntries = speechEntries.map((entry) => speechAdminEntryFromArchiveEntry(entry, today));
 const speakerLabels = {
@@ -31,9 +31,9 @@ const speakerLabels = {
 };
 const adminConfig = {
   analyticsDashboardUrl,
+  analyticsProvider,
   contactEndpointConfigured: contactConfigured,
   contactSubmissionsUrl,
-  plausibleDomain,
 };
 ---
 
@@ -283,7 +283,7 @@ const adminConfig = {
                     <div class="admin-status-row">
                       <div class="admin-status-row-copy">
                         <strong>Analytics</strong>
-                        <small>Website reporting</small>
+                        <small>{analyticsProvider}</small>
                       </div>
                       <span class={`admin-status-pill ${analyticsConfigured ? "is-ready" : "is-warning"}`}>
                         {analyticsConfigured ? "Ready" : "Setup needed"}
@@ -651,21 +651,17 @@ const adminConfig = {
                   </span>
                   <div class="admin-setting-card-title">
                     <h3>Analytics</h3>
-                    <p>Plausible reporting for public website visits.</p>
+                    <p>Privacy-first traffic and performance reporting from Cloudflare.</p>
                   </div>
                   <span class={`admin-status-pill ${analyticsConfigured ? "is-ready" : "is-warning"}`}>
                     {analyticsConfigured ? "Connected" : "Not configured"}
                   </span>
                 </div>
                 <div class="admin-setting-detail">
-                  <span>Tracked domain</span>
-                  <strong>{plausibleDomain || <code>PUBLIC_PLAUSIBLE_DOMAIN</code>}</strong>
+                  <span>{analyticsProvider}</span>
+                  <strong>{analyticsTrackedDomain}</strong>
                 </div>
-                {analyticsDashboardUrl ? (
-                  <a class="admin-link-button" href={analyticsDashboardUrl} target="_blank" rel="noreferrer">Open analytics dashboard</a>
-                ) : (
-                  <p class="admin-field-help">Add <code>PUBLIC_ANALYTICS_DASHBOARD_URL</code> to link reports here.</p>
-                )}
+                <a class="admin-link-button" href={analyticsDashboardUrl} target="_blank" rel="noreferrer">Open analytics dashboard</a>
               </article>
 
               <article class="admin-setting-card">